And, like any other social network, one can connect to other LinkedIn users by sending them friend requests. On LinkedIn, every profile stands for a kind of résumé: every person who checks one’s profile will have information such as current and former jobs and positions, education, experience, skills and abilities, courses, training, aspirations, etc.īesides, the platform offers space to market available jobs in more than 9 million businesses all over the globe. LinkedIn calls itself the “ largest professional network in the world”, and it is founded on its five pillars: “ transformation, integrity, collaboration, humor, and results” to make people’s jobs easier.

So, let’s explore LinkedIn’s Business Model. It is based on a freemium business model (there are plans for free, but the best resources are charged), but also on recruitment and advertising. LinkedIn is a multi-sided platform, which offers several solutions for different customers. The greatest benefit is the convenience: instead of having to physically move for seeking human resources, aiming for recruitment and selection, training, or networking, one can simply connect to the internet and login on to LinkedIn. The main goal of the people who join LinkedIn is to build a professional identity and develop useful contacts for business, with the purpose to broaden their career frontiers. Currently, LinkedIn has more than 660 million users, from more than 200 countries. Due to its large community of professionals from every line of business and everywhere on the planet, LinkedIn is known as “the professional network”. The LinkedIn business model is a multisided platform that connects professional users that want to create their own professional network with recruiters and advertisers.

Linkedin corporate page